Digital Marketing Manager APPLY NOW

Brixworth, Northampton
Digital
45000 - 50000 gbp / year
Fri, Nov 26, 2021
Full time

ABOUT BAMBINO MIO

Bambino Mio is an international brand leader in the reusable nappy industry. Working within the baby and children’s products space, the company manufactures a range of eco-friendly products from baby to toddler. This purpose-driven brand has seen rapid YoY growth and is making significant investments as a fast-growing SME business. Bambino Mio has a dynamic team selling across multiple channels and multiple worldwide markets. From humble beginnings as a small business set up in the English countryside. Bambino Mio now sell their multi award-winning products to parents worldwide.

These awards include 100 product and business awards, including the prestigious International Trade Award in the Queen’s Awards for Enterprise 2020, celebrating the success of innovative businesses with outstanding achievements. During 2020, Bambino Mio also secured a spot on the highly respected Sunday Times Fast Track 100 league table, championing Bambino Mio as one of Britain’s top 100 fastest growing businesses due to consistent positive international performance and significant YoY growth. Even The Financial Times has recognised Bambino Mio as one of Europe’s Fastest Growing Companies, ranking the British baby brand in the reputable FT1000 list in 2019.

ROLE OVERVIEW

This new role will report to the Head of Digital and is critical in driving our future success and growth as we have ambitious plans to grow our ecommerce revenue.

The role will be responsible for acquiring visitors to our ecommerce websites using a range of channels including Paid Search. Paid Social, SEO and will launch new channels such as affiliate marketing. The team will also lead to Amazon AMS activity. The role will lead a small team of specialists including a Paid Search Executive and SEO Executive. This is a highly visible role and will liaise closely with the CRM Manager and wider marketing team to connect paid marketing activity to our overall customer journey planning.

BAMBINO MIO VALUES

  • Purpose Driven
  • Responsible
  • Authentic

KEY RESPONSIBILITIES

  • Responsible for the effective delivery of core KPIs such as visitors, ROAS/ROI and CPA for a number of channels.
  • Works closely with the Ecommerce team to inform and activate the marketing and trading calendar ensuring appropriate activity is in place to deliver the revenue grows.
  • Creates a shared acquisition and retention strategy working with the CRM Manager with a focus on profitable growth of our business. Linking with wider marketing team to connect acquisition to customer journey and conversion pathways
  • Strategically sets the agenda for digital marketing, but is happy to be in the detail tweaking activity to deliver the best results.
  • Owns the SEO strategy, working closely with IT and other teams as needed to grow this untapped channel and ensure we stay up to date with changes in the search space.
  • Owns the growing digital marketing budget for this area, ensuring good budget governance and justification of all spend.
  • Supports with re-forecasting activity and links this to a weekly channel plan by site / channel to ensure we’re delivering the key metrics. A key attendee of the weekly trading meeting actively contributing and managing actions through
  • Manages and develops a small but growing team of experts.
  • Seeks new opportunities to grow revenue through a test and learn approach, adding new channels that will drive incremental revenue.
  • Uses data to drive performance and inform decision making

PROFESSIONAL SKILLS

  • Strong analytical skills with experience of Google Analytics and core digital marketing platforms such as Google, Facebook Manager, Affiliate Networks etc.
  • Excellent Excel and statistical skills to model activity and forecast spend and return.
  • Robust understanding of digital marketing channels and how they are complementary to one another.
  • Experience of effectively managing agencies and holding them to account
  • Previous people management and development experience
  • Flexible and able to deal with competing demand supporting multiple ecommerce websites
  • A strong communicator and able to present complex data in a simple form with recommendations
  • A team player with strong influencing and collaboration skills to get work completed at pace 

DOCUMENTATION

You will be required to provide documentary evidence of your right to work in the UK.


 


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Bambino Mio Ltd

12 Staveley Way,

Brixworth,

Northampton

NN6 9EU

UK